LORO Architecture + Design

Branding + Website Creation and Photoshoot Production
Loro.design

A full service, multi-faceted architecture and interior design firm that specializes in bespoke spaces for the modern family.

We bonded over

Our love of modern design, Frank Lloyd Wright, unfussiness, Watershed margaritas and an @itsmetinx obsession.

The journey

Following extensive creative exploration of the firm, its people and their vast portfolio of masterful work,  we presented our marketing strategy, competitive landscape analysis and branding recommendations including naming options, a style guide and identity packaging.  Our goal was to preserve LORO’s clean, high-end aesthetic while further elevating and updating to capture the firm’s evolution and growth.  Secoy produced all-new collateral -- business cards, signage, website, photo shoots, a marketing plan and a social media campaign.  One of the photo shoots we produced, on location at LORO’s recent Menlo Park project,  was in collaboration with our PR partner who then placed the story and images in a 10 page spread of Luxe Magazine’s July issue.   Further to our social media campaign, LORO has gone from 1k to 8k in a matter of a few months.  Secoy is the on-going agency of choice for LORO with brand initiatives planned through 2022. 

Behind the scenes scoop

Four letter domains and brand names are impactful and we love how strong and memorable the name LORO is, but unfortunately the web domain was not available. We decided that the original firm name “l'oro designs” would be transitioned to “LORO”, with Architecture + Design as the lock up and Loro.design as the domain - if marketed properly it would be an easy and successful change, which it very much was.